With thirty years' experience in textile manufacturing and exporting, Wisma Sing Long started out in Batu Pahat under the leadership of the Kong family.

Through the years, the Kong family shifted their business focus to F&B, Papermill, finding renewed direction in real estate development. Their first office building, Wisma Sing Long, was completed in 2000, with a prime location in the CBD. It quickly became a landmark and one of the hottest commercial spots in town.

Today, the family channels their drive and passion in the real estate business, selling and leasing residential and commercial properties in Asia.